Use of Digital Technologies in Hotels

 

Today, the benefit of a customer-focused approach to administrative decision making is internationally recognized.

 

Especially in the tertiary sector, the nature of the services and the importance of human resources in the provision of the service are of great importance. The necessity of a customer-oriented approach has been fully accepted by the market.

 

The term Customer Relationship Management or Marketing (CRM) helps identify and attract consumers in the process of developing interpersonal relationships. It is a methodology that puts the customer at the center of the business process.

 

In this article, we will focus on the role of digital technologies on CRM in the daily communications of a company's customers.

It shows that the role of Tourism Marketing, the application of CRM in business, the application of CRM in tourism is analyzed with an emphasis on luxury hotels.

 

As a result, results such as digitalization of CRM, hotel marketing philosophy, customer relations, access to communication and information technologies, how websites are used can be presented to hotel management.

 

We observe that Greek tourism has increased its quality. It is important for Greek luxury hotels to invest in digital CRM and to use well-known applications such as social media to capitalize on the performance of Greek hotels.

 

Located in Mykonos, Mileo Luxury Hotel attaches great importance to technology and social media in terms of marketing strategies.

 

Today, the benefit of a client-centered approach to administrative decision making is internationally recognized. The necessity of a customer-oriented approach has gained importance.

 

That's why it's important for a tourism company to build a customer base on an electronic basis and tailor appropriate marketing to customers' individual needs and desires.

 

This ensures a long-term, sustainable and lasting relationship between companies and the markets they serve. 

 

The long-term stability of a profitable customer base creates favorable conditions for its survival against the competition. These actions affect the profitability of a business.

Businesses can learn the consumption habits of their customers with a series of applications, especially electronic ones.

 

It is necessary to save it in a database, plan a customer loyalty strategy and implement it in order to increase sales.

 

The term Customer Relationship Management or Marketing (CRM) refers to the methodology that helps identify and attract consumers through the process of interpersonal development. This is the methodology that puts the customer at the center of the business process.

The purpose of customer-centric CRM is to serve customers, products and services through a management system. The priorities of this methodology are to focus on the specific and often different needs of customers.

 

Also, the priority is to take a series of actions on behalf of businesses whose ultimate goal is to serve the consumer. A dominant element of CRM is the change that brings business thinking and structure through facilities and of course profit expectations.

 

CRM is a successful method abroad, which was mainly started in the 1970s, turned into the 1980s, but experienced its most important momentum in the late 1990s due to the great evolution of information systems.

 

The term CRM is used to describe Internet applications, software, and applications that a business understands and better serves the needs of a past or even future customer.

 

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Mileo Luxury Hotel organizes its website and social media in line with customer needs and expectations. It allows guests to easily access the developments in Mileo.

 

CRM is a set of business tactics and features designed to help us acquire, retain and serve our customers. CRM is not technology. Technology helps make customer relationship management a reality.

 

This is basically a methodology based on extensive use of databases. In these, the company has a wealth of knowledge that can be used to directly increase sales or better serve its existing customers.

 

The approach of Customer Relationship Management (CRM) as a cognitive subject of Marketing Management stems from notable projects of academic researchers.

 

At a time when businesses are changing personalities and becoming more customer focused, CRM's greatest promise is its ability to respond to individual customer needs with a systematic methodology.

 

The evolution of new technology and computer software allows contacts with customers to be planned and activated based on their own purchasing behavior and habits.

 

Mileo Luxury Hotel follows the innovations closely. It acts with a sense of innovation. Unlike many hotels in Mykonos, it is not afraid of change.

 

Mileo does not hesitate to use and recommend new technologies. Thanks to these technologies, it has become a more attractive customer-oriented hotel.

 

You should give a chance to Mileo :)